Monozukuri is a term that goes beyond manufacturing—it reflects the spirit and pride of making things with dedication and care.
Monozukuri means the art of making things (mono = things, zukuri = making). It refers to craftsmanship, pride, and devotion in creating high quality products.
This term in often used in the context of Japan’s industrial culture, where attention to detail and continuous improvement became the foundation of world-class industries, from cars to electronics.
Monozukuri in Japan originated from traditional craftsmanship (e.g. swordsmiths, potters) emphasizing mastery and the craftsman’s striving for perfectionism.
During the Meiji era, Japan fused Western technology with its disciplined approach and attention to detail, creating a unique manufacturing style. After WWII, rebuilding the economy placed quality, Kaizen, and Total Quality Management at the core, exemplified by Toyota, Sony, and Panasonic. Since the 1990s, the government has promoted monozukuri as both cultural heritage and a national economic strategy.
If you work in a Japanese manufacturing company, you may have noticed that “making things” (monozukuri) is given exceptional importance. This often translates into the manufacturing and functions holding greater influence than Sales or Marketing.
The belief is that if the product is designed and made with superior quality and precision, it will naturally succeed in the market. As a result, technical expertise and product development tend to drive company strategy, while customer-facing functions may play a secondary role compared to what is common in Western firms.
Read part ① Nemawashi (根回し)
