Training Program

Exporting to Japan

For non-Japanese companies looking to export into the Japanese market there are several cultural factors that can facilitate or dramatically impede your entry into the national market. The JCO can guide you through potential mistakes and give you an advanced knowledge on how to approach your Japanese client.

Duration: 1 day

Audience: Non-Japanese willing to improve or develop their client relationships, whether in Japan or in Europe. There is no prerequisite for attending this program; nevertheless, in order to fully take advantage of the training, we recommend that participants have at least six months of work experience in their function before attending the program.

Languages: The program can be delivered in English, French, German or Dutch

Program:

• Facts about Japan which influence social characteristics
• Key concepts of Japanese culture (e.g. group orientation, hierarchy, harmony, honne/tatemae)
• Significant ways in which Japanese and European business characteristics differ (meetings, decision-making, negotiation, socializing, promotion, etc.)
• Understand the Japanese market and its specificities
• Working with Japanese customers (Japanese notion of “customer” and customer service; meeting Japanese customer’s expectations; and handling complaints)
• Case studies
• Communication (characteristics, role plays and best practices)
• Protocol and business etiquette
• Q&A

The trainer will share anecdotes and illustrate the points discussed with examples from his or her own experience in Japan.

Expected Outcomes: By the end of the training, the participant will:

• Have a deeper understanding of key concepts of Japanese culture and Japanese work practices and how they differ from his/her own
• Understand the Japanese market and how to meet customers’ expectations
• Be more efficient in his/her communication with his/her Japanese clients
• Be familiar with Japanese business protocol

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